If you’re looking to maximize your marketing efforts and connect with high-performing real estate agents, you might have realized that traditional networking events may not be the best route. Many top agents are too busy closing deals to attend such gatherings. So, where do you find them? Here’s what industry professionals suggest:
1. Let Your Work Speak for Itself
Joee emphasizes that most of his clients have come from referrals or from being on the other side of a deal. Providing excellent service and maintaining strong relationships in every transaction can naturally attract high-performing agents to you.
2. Use MLS Searches (If Available)
Candee suggests using the MLS to search for high-performing agents by sorting results by agent name or brokerage. However, as Nikole points out, not all MLS systems allow this functionality. If your MLS doesn’t provide these insights, alternative methods might be necessary.
3. Leverage Title Companies
Kevin recommends reaching out to title company representatives, as they often have insider knowledge of which agents are closing the most deals.
4. Request a Top Producer List
Liz shares that some MLS systems send out quarterly lists of top producers via email. If your MLS doesn’t do this, you might be able to ask a colleague with access to forward the information to you.
5. Check Social Media & Brokerage Awards
Nadja advises looking at brokerage social media pages, which often highlight top-performing agents through quarterly awards or “Top 5” posts. This can be an effective way to identify high achievers in your market.
6. Use Online Real Estate Platforms
Melissa recommends using Homes.com, which allows users to search and see an agent’s deal count. This can help you pinpoint agents closing a minimum of 12 deals per year (a common threshold for high performers).
7. Avoid Agents with In-House Teams
Elisa mentions that high-performing agents often have in-house transaction coordinators, making them less likely to need external services. If you’re offering a service like transaction coordination, you might have more success targeting solo agents doing consistent volume rather than established teams.
8. Prioritize Full-Time Agents
Joy reminds us that agents who only close one deal per year are likely part-timers. To find high performers, focus on agents treating real estate as their full-time career.
9. Consider AI-Powered Solutions
Mithil suggests using AI for targeted marketing to identify the right agents efficiently.
Final Thoughts
Finding and connecting with high-performing real estate agents requires a strategic approach. By leveraging MLS data (when available), networking with title companies, exploring social media, and using online real estate platforms, you can identify the agents who are closing deals consistently. Most importantly, offering exceptional service will naturally attract top performers to you over time.
This post has been inspired from the conversation in a facebook group among transaction coordinators: https://www.facebook.com/share/p/1Hyzrub88w/
How do you find and engage with high-performing agents? Share your strategies in the comments!