Are you a transaction coordinator (TC) or real estate agent trying to send a flyer to every agent in your MLS? Whether it’s for a broker open house, a new listing announcement, or an event invite, getting your message in front of the right people can be tricky.
If you’re in Central Virginia MLS (CVAR)—or any MLS—and struggling to find an easy way to mass-email agents, this FAQ guide is for you. We’ll cover:
✅ MLS email blast options (if available)
✅ Alternative ways to reach agents (if your MLS doesn’t allow direct emailing)
✅ Best practices for emailing real estate agents (to avoid spam filters)
✅ Tools to simplify the process (even if you’re not tech-savvy)
Let’s dive in!
1. Can I Send a Mass Email Through My MLS?
Short Answer: It depends on your MLS.
Some MLS systems allow email blasts to all members, while others restrict mass messaging to prevent spam.
How to Check if Your MLS Allows Email Blasts:
- Log in to your MLS dashboard (e.g., Central Virginia MLS/CVAR).
- Look for:
- A “Communications” or “Email Members” tab
- A “Broker Announcements” section
- A “Member Directory” with export options
- Contact MLS support if you can’t find it.
Example:
- Bright MLS (Mid-Atlantic region) has a “Contact Members” feature.
- Some MLS systems only allow brokers (not TCs) to send bulk emails.
If your MLS doesn’t allow it, don’t worry—we’ve got workarounds!
2. What If My MLS Doesn’t Allow Mass Emails? (Next Best Options)
If you can’t email agents directly through the MLS, here are 5 alternative ways to get your flyer in front of them:
Option 1: Use Your Broker’s Email List
- Many brokerages maintain agent email lists for announcements.
- Ask your broker if they can forward your flyer.
Option 2: Post in MLS “Agent Remarks” or “Broker Notes”
- Some MLS systems let you add flyer links in listing remarks.
- Agents browsing listings will see it.
Option 3: Share in Local Real Estate Facebook Groups
- Most areas have private Facebook groups for agents (e.g., “Central VA Realtors Network”).
- Post your flyer with a catchy caption.
Option 4: Use a Real Estate Email Service
- Tools like Mailchimp, Constant Contact, or BombBomb allow mass emails.
- You’ll need to import agent emails (see next section).
Option 5: Partner with a Title Company or Lender
- Some title companies send weekly/monthly newsletters to agents.
- Ask if they’ll include your flyer.
3. How Do I Get a List of Agent Emails from My MLS?
Important: Most MLS systems prohibit exporting emails for spam purposes. However, you can:
✔ Check if your MLS provides a “Member Directory” (some allow CSV exports).
✔ Ask your broker—they may have a compliant email list.
✔ Manually collect emails from agent profiles (time-consuming but effective).
Pro Tip: If you’re part of a Realtor Association, they sometimes share approved email lists.
4. Best Practices for Emailing Real Estate Agents
To avoid spam filters and ensure your flyer gets seen:
📌 Subject Line: Keep it clear (e.g., “Broker Open House – [Address] – [Date]”).
📌 Short & Scannable: Agents are busy—get to the point fast.
📌 Mobile-Friendly Design: 60% of emails are opened on phones.
📌 Include a Call-to-Action (CTA): “RSVP Here” or “See Flyer Below.”
📌 Avoid Spam Triggers: Words like “FREE,” “Urgent,” or “Act Now!” can trigger filters.
5. Best Tools for Sending Real Estate Flyers
If you’re sending emails manually, these tools can help:
| Tool | Best For | Cost |
|---|---|---|
| Mailchimp | Professional email blasts | Free (up to 500 contacts) |
| BombBomb | Video emails + tracking | Paid |
| Canva | Designing flyers + email templates | Free/Paid |
| Gmail Mail Merge | Personalized bulk emails | Free (with Google Sheets) |
6. What If I’m in Central Virginia MLS (CVAR)?
For CVAR members, here’s how to check for email options:
- Log in to CVAR’s MLS portal.
- Look for:
- “Member Directory” (if exportable)
- “Announcements” section (some MLS allow posts)
- If no luck, call CVAR support and ask:
- “Can I send a one-time email blast for a broker open house?”
Final Tips for Success
🔹 Start small—test with a local agent group before blasting the whole MLS.
🔹 Follow up—send a reminder email 2-3 days before the event.
🔹 Track responses—use a tool like Bit.ly to see how many agents opened your flyer.
