Creating an attractive real estate listing is a blend of science and art. When you’re writing about a house you’re trying to sell, it’s not just about listing all the features such as the number of bedrooms and bathrooms. You need to make clear why this house is unique and why someone would want to live there. Even the experienced agents can mess up sometimes.
Here’s how to avoid the most common mistakes:
1. Not Sharing the Right Information
When you’re writing about a house for sale, keep in mind that you include basic info like the price, how many bedrooms and bathrooms it has, and how big it is. But that’s not enough to make the listing intresting. To really catch a buyer’s attention, you need to focus on what makes the house unique.
- Understand Your Audience: Write about the house in a way that will appeal to those most likely to purchase it. If it’s in a good school district, mention that to families with children. If it’s close to fun places like restaurants and shops, emphasize that to people who enjoy being in the thick of things.
- Identify Unique Selling Points: Think about what makes it unique. Maybe it has a large backyard where children can play, a modern kitchen for cooking, or solar panels that reduce energy costs.
Not Using High-Quality Photography
In today’s digital world most people first see a house online, and high-quality images are crucial. The correct use of various photography techniques, including drone photography, can significantly increase the attractiveness of a property.
- Invest in Professional Photography: High-quality images can generate more interest and higher offers. Professional photographers understand how to use lighting, angles, and editing to highlight a property’s best features. Schedule photoshoots during the day when the natural light is best, and make sure the property is clean and staged properly.
- Plan the shoot carefully: Capture all key areas of the home in a logical order that resembles a real-life tour. Include enough photos to provide a comprehensive view of the property, but avoid unnecessary or overly detailed shots. Highlight the primary rooms and distinguishing features.
- Organize Logically: Arrange photos in a logical order, beginning with the outside and working your way through the home in the same way a buyer would tour it in person.
- Use Drone Photography: Drone photography can provide unique and compelling views of a property, especially larger homes or those with large outdoor spaces. Drone photos can provide context for the property, including the neighborhood, nearby amenities, and the overall landscape. Use drone shots to highlight features such as large yards, swimming pools, and scenic views that may not be visible from ground level photos.