In real estate, creating great content is only half the battle. To truly make an impact, you need to excel at promoting your content. Think of content as a powerful king—without its queen, content promotion, it can’t fully rule.
Effective promotion helps you reach more people, generate leads, and secure those coveted listings. If you spend time creating valuable content, you deserve to see it shine. Here’s a detailed guide on how to promote your real estate content effectively and get the recognition it deserves.
1. Optimize Shareability
Before you start promoting your content, make sure it’s designed for easy sharing. Quality content is essential, but it also needs to be structured in a way that makes it easy for others to share. Here’s how to do it:
Create a Solid Structure
For Videos:
- Keep It Short and Valuable: Your videos should be concise and packed with useful information. Start with the most important points to grab viewers’ attention quickly.
- Use Engaging Visuals: Incorporate good visuals, like transitions and captions, to make your video more engaging and easier to follow.
For Written Content:
- Avoid Large Paragraphs: Break up your text into smaller, manageable chunks. Large blocks of text can be overwhelming and may cause readers to lose interest.
- Incorporate Images: Use images and subheadings to make your content more visually appealing and easier to navigate.
Craft Compelling Headlines
Your headline is crucial because it’s often the first thing people see. Make sure it’s attention-grabbing and clearly conveys the benefit of your content. A strong headline can make the difference between someone clicking to read your article or moving on to something else.
Utilize the Right Tools
Using the right tools can make sharing and engaging with your content much easier. Here are a few tools to consider:
- Monarch Social Share Buttons: This tool adds social sharing buttons to your content, allowing readers to share it on their favorite platforms with just one click. It also includes floating sidebars and buttons on images for easier sharing.
- Bloom Email Opt-Ins: This tool helps you create attractive pop-ups for email sign-ups, making it easier to build your email list without annoying your visitors.
- SumoMe: A versatile suite of apps that includes social share and email opt-in tools. It’s a good alternative if you prefer an all-in-one solution.
2. Harness the Power of Social Media
Social media is a powerful platform for content promotion. Here are 13 ways to maximize your social media efforts:
- Share on All Your Profiles: Post your content on all your social media profiles—Facebook, Twitter, LinkedIn, Instagram, etc.—to reach a wider audience.
- Join and Engage in Facebook Groups: Find and participate in Facebook Groups related to real estate or your local community. Share your content thoughtfully and interact with group members to build relationships.
- Participate in LinkedIn Groups: LinkedIn also has groups where professionals discuss various topics. Join relevant groups and share your content to engage with a professional audience.
- Use Google+ Groups: Google+ offers groups similar to Facebook and LinkedIn. Share your content and interact with users to build connections and drive engagement.
- Pin on Pinterest: Pinterest is a visual platform where users create boards of their favorite content. Pin your real estate articles and tips to attract interest and encourage sharing.
- Search on Twitter: Use Twitter’s search feature to find discussions related to real estate. Join conversations and share your content where it’s relevant.
- Search Facebook for Questions: Look for common questions related to real estate on Facebook. Share your content as a helpful resource in response to these questions.
- Re-Share Your Content: Not everyone sees your content the first time you share it. Use tools like Buffer or Hootsuite to schedule re-shares of your content to reach more people.
- Create Shareable Images: Design images with quotes or key points from your content. These images are more likely to be shared across social media platforms.
- Automate Image Sharing: Set up automated sharing of your visual content to keep your promotion efforts consistent and efficient.
- Build Your Own Community: Create and manage your own social media groups or pages. Partner with other real estate agents to grow and engage your community.
- Link Between Blog Posts: Interlink your blog posts to keep visitors engaged and encourage them to explore more of your content.
- Use BuzzBundle: BuzzBundle allows you to monitor multiple social media and forum feeds from one platform. Track keywords and mentions related to your content and manage your outreach efficiently.
3. Form Strategic Partnerships
Partnering with other businesses or realtors can expand your reach and enhance your content promotion efforts. Here’s how to leverage strategic partnerships:
Identify Potential Partners
Look for businesses or realtors that target homeowners but don’t compete directly with you. Potential partners might include:
- Interior Designers/Decorators
- Community/Event Organizers
- Photographers
- Handymen or Tradesmen
- Property Managers
You can also partner with bloggers who write about related topics.
Collaborate Effectively
Here are some ways to work with strategic partners:
- Share Each Other’s Content: Establish a mutual sharing agreement with your partners. Share their content, and they’ll share yours, helping both of you reach new audiences.
- Co-Author Content: Collaborate on creating content with other experts. This can enhance the credibility and value of your content, as well as reach the audiences of both collaborators.
- Create Joint Lead Capture Materials: Develop lead magnets, like e-books or guides, with your partners. Use these materials to capture leads through your website.
- Advertise Together: Share advertising costs for co-authored content. This allows you to reach a larger audience and drive traffic to both parties’ websites.
4. Explore Guest Content & Co-Authoring
Guest posting and co-authoring can help you reach new audiences and boost your content’s visibility. Here’s how to get started:
Write for Local Newspapers
Even though newspaper readership has declined, being featured in local publications can still be valuable. Reach out to editors with a pitch to write content related to real estate. Provide specific content ideas to make your pitch compelling.
Contribute to Blogs & Online Publications
Start by writing for smaller blogs and gradually work your way up to larger platforms. Use your guest posts to build credibility and expand your reach. Check resources like KissMetrics for finding guest blogging opportunities.
Co-Author Content
Collaborate with other content creators or experts in your field. Co-authoring can enhance the quality of your content and introduce you to new audiences.
5. Engage in Community Outreach
Community outreach is a great way to promote your content and build relationships. Here are some strategies:
- Write Expert Round-Up Articles: Compile insights from multiple experts on a particular topic. This type of content often encourages the experts to share it with their audiences.
- Notify Referenced Sources: If you mention others in your content, let them know. They might share your article with their followers.
- Connect with Influencers: Reach out to local or online influencers who can help promote your content. Use tools like BuzzSumo to find relevant influencers.
- Comment on Other Blogs: Engage with other blogs in your niche by leaving thoughtful comments. Include links to relevant content on your site to drive traffic and improve SEO.
- Answer Questions on Platforms Like Quora: Provide valuable answers to questions related to real estate on platforms like Quora or Yahoo Answers. Include links to your content where appropriate.
In Conclusion
Promoting content effectively requires a strategic approach and consistent effort. With these strategies, you can boost your content’s visibility and drive more traffic to your real estate website. Start by focusing on a few tactics that work best for you, and gradually expand your efforts.
Remember, content promotion is an ongoing process. Use automation tools to streamline your efforts and track what works best for your audience. By combining high-quality content with effective promotion, you’ll set yourself up for success in the competitive real estate market.